Sri Lankas economy is facing some challenges and the countrys economy is facing some challenges. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. Curious about how we partner with you to help you solve your complex modern-day business problem? The banking sector needs an internet connection for their transactions. The use of credit cards and debit cards is increasing in place of paper currency notes. Synopsis Understand the political system in Sri Lanka through analysis of key figures in the country and governance indicators. In addition to that, report contents the macro and microenvironment factor analysis as well Internal factors and SWOT analysis of spa Ceylon. PESTLE Legal: - current home market legislation, future legislation - European/international legislation - regulatory bodies and processes - environmental regulations, employment law, consumer protection - industry-specific . Technological forces that generate problem solving inventions. And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. Keells supper is active in high information analyzing with constantly monitoring its key performance indicators, also its production line up consider optimization and cost reduction by increase productivity and minimizing waist reducing and adjusting and setting off the fixed cost as possible. D. Chaired Professor of Management Science INSEAD (Singapore & Fontainebleau France) www . (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. Should we compete on the basis of lower cost (and thus price), or should we differentiate our products or services on some basis other than cost, such as quality or service? The laws see that NPA does not have an enormous effect on the banking industry. Groups diversified companies have offices spread around Sri Lanka as well as the Maldives, India, Mauritius, Singapore, UK, USA, and the UAE. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. Threats the global catastrophe affecting the north eastern coast of Japan and the political unrest effecting the Middle Eastern countries will affect the global economy at large. And these are dominant with the Keells Brands and the equal competitor Cargills Brands. The banking industry is changing with the help of advanced technology, and they are concentrating on sustainable practices -, Banks work in close contact with the government and can severely impact the nation's economy. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. With PESTLE analysis the company's management can identify the major segments which the company need to focus. Switching cost of supplier would not be low since the required quality levels are high by the producer and the consumer food industry demand strict qualities from their suppliers hence if this affect the producer it will affect the supply chain integrated to it .Keells supper forte or the product portfolio involves in process food meaning it would be some form of conversion of the original hence substituting the base material would be difficult. Once satisfied with your PESTEL Analysis diagram, you can export it into multiple formats, including Microsoft, JPEG, PNG, Visio, HTML, and more. If you are happy with this select "Accept All". This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. PESTEL analysis of the Banking Industry gives an insight into its present condition and future potential to grow. Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. The commodities overview in. If you wish to access remote files, head to https://www.edrawmax.com/online/ and log in using your registered email address. Read More . The companys retail outlets have the opportunity for expansion. The External Environmental Variables that affects the Industry. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Efforts to reduce energy consumptions and carbon foot print. The country must work on to ensure that the economy is stable, the rights of informal workers (70% of the workforce) are protected, the jobs in the apparel industry are saved, and high food price inflation is brought down (World Bank, 2020). They all promote the countrystourism industry. Buyers will not be encourage to produce FMCG as they are freely available and lot of substitutes would also will be there. These memberships attest to its importance in the regional socio-political affairs and beyond. The economy should begin to recover from the effects, The briefing examines how education industry performs globally and in the largest countries in terms of education output. Pestle analysis of Sri Lanka. Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. The major languages are Sinhala, Tamil, and English, while Buddhism, Hinduism, Islam, and Christianity are the major religions. Always keeping abreast of the industry through strategic investments in state of the art food processing technology and constant R & D orientation, companywide quality control system such as ISO 22000 certification, which has transformed the KFP PLC to the market leader it is today. Ansoff Matrix in McDonalds (McDonalds Growth Strategy), Impact of technology on sports development, https://www.amnestyusa.org/countries/sri-lanka/, https://www.bbc.co.uk/news/world-south-asia-11999611, https://www.britannica.com/place/Sri-Lanka, https://www.worldbank.org/en/country/srilanka/overview. But keells super can increase its distribution since its backed by JKH one of the biggest companies in Sri Lanka. However recent indicators show a sharp decline in consumer spending power due to constant inflations prevailing company will have to watch out for these. Bargaining power of the suppler appears to be high for keells supper since they are core industries and premium brands are specific about their supplier and quality of the item. In fact, Sri Lanka has received the highest investment from China. Global Overview of the Education Industry, Analysis of the country's political and macroeconomic stability, An overview of the economic structure and major industries. This agricultural and farming industries leading to backward integrations with grocery industry which has influence the above Mega Stores concept and consumer products FMCG, and convenience food and frozen confectioneries which have shown huge potential in becoming one of the lucrative industries encouraging large corporate players JKH investing in this area. The banks collect customer information and their details. Together they have received prestigious awards such as prestigious industrial Excellence award Gold award for manufacturing large category. Retailer is the person who carries out the function of processing many small orders, rather than one big order like in wholesale, governments, and corporations. Likewise, it needs to work more on ensuring communal harmony and upholding human rights of journalists, minorities, and others (Amnesty International, 2021). Michael Porter proposes two generic competitive strategies for outperforming other corporations in a particular industry: lower cost and differentiation. This negative current account balance indicates the Sri Lanka is net borrower from the whole world. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. In business strategy the process of scanning the environment of a business with three main types of logical environments which includes Natural environment, Social environment, and Task environment with Macro- forces, and Micro-forces, is required for strategy formulation. The foreign investors may feel reluctant to invest due to the change in currency conversion rate, thus, affecting the bank's business. 1. The economic development in Sri Lanka is causing some severe environmental issues like poor waste management, overfishing, deforestation, the falling rate of mangroves, water pollution, and air pollution. These strategies are called generic because they can be pursued by any type or size of business firm, even by not for- profit organization. Over the years, the banking industry has reached magnificent customers and created millions of jobs. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. Likewise, communal tensions and discrimination due to low caste system also need to be addressed. With the identification of above criteria, company decided to enter for the modern trade industry of Sri Lanka with retail supermarket chain. Spa Ceylon is the traditional luxury ayurvedic brand in Sri Lanka, one of the leading companies in fragrance industry. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. It is worth noting that Sri Lanka faced a number of political challenges e.g. What are the best sectors for investment? Study for free with our range of university lectures! A new location with a strategic importance for the company has been open with the north and east being liberated. pestle analysis for supermarket industry in sri lanka. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. In some countries, the government controls the banking sector to ensure a smooth monetary flow in the economy. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. If a banking institute fails to comply with its laws and regulation, it may face a ban. The report also provides data for, The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). The banks are willing to create a customer-friendly environment, and therefore, they target to offer service anywhere and anytime. *You can also browse our support articles here >. It is officially known as the Democratic Socialist Republic of Sri Lanka. EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. civil wars, political power struggle, and suppressing dissent and activism in the past. The Total Pestle Analysis of Sri Lanka. Our Aldi PESTLE Analysis helps you identify the external factors that impact the operations of Aldi, one of the top 3 grocery stores in the US. The PESTEL/PESTLE Analysis model is a tool for managers to understand the influence of the external environment on businesses. Access and download reports and data purchased through Euromonitor.com. It's one of the few industries who managed to scrape through. Both presidential and parliamentary elections are behind us ensuring greater political stability encouraging investments. PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. Here are some ways the socio-cultural factors affect the banking industry -. Particularly, Chinese investment has been massive. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. The government and financial bodies under government supervision make laws to make the banking system less risky. The current account balance for Sri Lanka was estimated to be negative at USD 1.932 billions for the year 2016 and is expected to decrease at a CAGR of 2.35% and reach USD 2.364 by 2022. PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental factors. Marketing Tutor. In the case of Unilever, these external factors vary significantly, considering the international scope of the business. The banks provide loans that the firms can use as capital or invest in the infrastructure. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. If you want to draw the PESTEL analysis diagram from scratch, you can click '+.' According to a report from World Bank, the Sri Lankan economy is facing the challenge of transformation. However, Sri Lanka also faces some environment challenges e.g. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. The rate of financial literacy is going up. Profit share schemes for collective bargaining with non executive staff for high performers, Ability to introduce sub-brands, Ability to tie up with multinationals. PESTEL. 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